Starting a business during a crisis. Is it even worth it?

Starting a business during a crisis. Is it even worth it?

The current situation looks rather dismal. In fact, it is. There’s no way in painting it otherwise.

Not a few weeks ago, tourists in Aruba were far and few. Businesses closed, office buildings dark and empty, and the number of for-sale signs and for rent, signs kept increasing. I speak of this in the past tense as though it’s “over,” but we all know that we’re just at the cusp of this global rut. Might sound sinister, but more is yet to come.

And yet, my desire to start multiple new businesses, or even just one, is still very strong – probably even stronger than pre-pandemic.

I keep seeing and experiencing the need for my product everywhere I turn. It’s almost like driving down a highway and along the way are these billboards every few miles telling me something – “Do it! What are you waiting for girl, another sign?!” Sure enough, another sign appears and I’m reminded of this internal hunger to create. To share something that I know will not only solve a pain point for me, but for many like me.

“This must be it.”  These must be the signs everyone talks about; that internal knowing or nudge – the intuitive “Aha.” It becomes so glaringly obvious that you can’t ignore it even if you wanted to.

Reinforcing my belief is the fact that I’m scared shitless. My mind bounces back like that ping-pong ball, from “Do It!” to “How the heck am I going to do this? Let alone now, amidst a global pandemic!”

But then, I am calmed, centered, and reignited by the spirit and awe-inspiring determination of others before me whom have done and are ‘DOING IT.’ Women, black women, like Angel Anderson of The Spice Suite serving up delectable spices with a flavorful individual flare – going after it, living it. Her website alone gives me all the feels. See for yourself.

Note: This is not sponsored by Wix. Just happened to stumble upon this video and loved how it highlighted this brilliant woman and her business.

The moral of this story is, “Go for it!”

Stalling on your ideas, putting it on a shelf for later, or waiting until things “get better” is not going to get you any closer to the life you know you’re meant to lead. If you find yourself in this conundrum of should I start a business now or if it’s even the right time, I’m on the start before you’re ready bandwagon.

Buy the book (borrow or download it) or order the product that will help you start testing your product. No cash? Ask for feedback, hold a survey, or study up online using free resources. (In fact, more quality content has become more accessible due to the current situation).

It might not seem like much right now, but writing out a plan and taking actionable bite-sized steps towards it, will actually help put you in a forward-moving feeling. A feeling that will end up manifesting moments, people, information, and events that will actually get you headed in the direction you’re wanting. Arguably, even faster!

 “In the end, we only regret the chances we didn’t take,” by Lewis Carroll and “You miss 100 percent of the shots you don’t take,” by Wayne Gretzky really stick.

If you’ve got an unshakable idea that can help just one or possibly millions of people, why would you sit on it any longer? There aren’t many valid excuses that play a part here.

“If you want this bad enough, you’ll find a way; and when you do, a way will find you.”   – ♡Maggy

Lay it on me. What are you experiencing? How are you overcoming or healing through this time? I’d love to hear from you. Please do leave a comment below if this post inspired you in any way.

  1. What strides are you making in your business during all this? If any?
  2. What go-to mental boosters do you enforce to help you stay on course in creating a business you’re excited about?
  3. Or if you’re stuck, what are 3 action-oriented things you can do right now to move your business (or business idea) forward?

We’re in this together, for real. 

Much, much love,


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