Exhausted entrepreneurial terms draining you? What to use instead.

How many times can one hear the term KPI and not want to throw a BF! (b#%$! fit). We keep hearing them over and over – to the point of being eye-roll and gag-worthy. I mean, is it just me???

So many overused terms. Some I get – they sing. …Others, not so much.

What do think of these examples. Throw ‘em out or keepers?

Soft Launch
Just because it’s not a GRAND event doesn’t mean that it needs to be reduced to a mere “soft” happening. Why soft?

Will the music be turned way down low? Less muscle involved? Will the service, product or vision being highlighted be less protruding or less meaningful someway?

See, the term actually refers more to the scale of the springboard and the resources used to achieve this more compact unveiling. But, to me it’s simply deflating. Try low-key launch, pre-game kick-off, or pilot event.

Pop Up
Ah yes…the once cool term coined by millennials for the physical testing of a product or service to a real-time audience. But then everyone, and I mean, E-V-E-R-Y-O-N-E started popping up all over the place. It quickly became “the norm” and so, very overdone. Hey, I’m all for testing and whatnot, but can we please pop this pop-up pimple!

Yet another ‘P’ to contend with. Pivot, the ability to adjust strategy or activities to a more suitable position. This term reminds me of an Excel sheet and it’s probably why I dislike it so much. Bias aside, lets shift, shuffle, adjust, and get ourselves together to rehab this term.

And in the name of sunny days, these are my more favorite entrepreneurial terms. Please beware not to give these too much of a workout…

Good ‘ole hard work. Nothing more genuine that that.

Not quite an official business term, but it’s pretty kick-ass. Like bootstrapping, this term is also rather masculine but effective. It’s about having a go-getting, no-nonsense kind of attitude. A will to put in the time, effort, and discipline to conquer.

An oldie but a goodie. Revenue rings sweet bells because it means you’re earning money baby! And who doesn’t like the sound of that? Money isn’t bad and neither should our relationship with it.

I chose revenue instead of terms like cash flow or income, because to me it resonates the most forward-moving. Cash can flow in… and out. All money terms are double-edged like that, but I vote for revenue.

  1. So, what are yours?
  2. Which terms can we do without more and which could use a high five?
  3. Or perhaps you’ve something of your own that you feel could be indoctrinated into the entrepreneurial terms’ yearbook?

Maybe it’ll catch…

Leave your comment below and I’ll do my best to get to it ad hoc.

Much, much love,


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